SEO Statistics to Watch in 208
The field of search engine optimization remains one of the most dynamic in terms of online marketing and business positioning. The year 2016 was shaped by major changes to the Google search engine algorithm as well as trends in social media marketing; these trends and changes are already making an impact into what we should expect with regard to SEO in 2017.
Here are some interesting SEO stats 2018 that are worth paying attention to this year:
Video Marketing is King
Consumers are currently more receptive to video marketing than ever. According to social media industry giant HubSpot, video will account for more than 80 percent of total internet traffic from now until the end of this decade.
When video is included as part of a landing page, the chances of positive conversion from visitor to prospect and from prospect to paying customer increases by more than 50 percent. This is particularly the case when videos feature detailed description of products.
Perhaps the most interesting statistic related to video comes from YouTube, which happens to be one of the most valuable online properties held by Google: the video sharing giant reports that its traffic is growing by 100 percent each year.
Content Marketing in 2017
Digital marketing agencies are convinced that content will still be king in 2017. According to digital content agency CopyPress, 84 percent of its clients expect that they will require fresh and relevant content this year.
While the need for content persists, not many online brands or businesses approach this need strategically. Industry leader CMI conducted an early 2017 survey among companies that rely on internet channels for marketing; the survey results indicate that only 40 percent of brands have an editorial calendar or a detailed plan for content creation. Bussiness-to-business companies are less likely to plan for their content needs, which is a terrible move when taking into consideration that B2B clients tend to be very receptive of good content.
Thinking Along Mobile Lines
One of the most disruptive aspects of SEO in 2017 is the widespread adoption of mobile technology by consumers. According to the Global Web Index of wireless adoption, smartphone users prefer to use their mobile devices when they need to access the internet; this means that the marketing windows of opportunity for desktop and laptop computers are getting smaller.
In 2018, Google reported that nearly 80 percent of its traffic generated from mobile devices. What this means for SEO professionals is that they should stress to their clients the importance of making their websites friendlier to mobile devices.